Stand Up To Cancer // Вместе против рака.
SU2C Logo and slogan transcreation; Full 360 Campaign development; Russian campaign origination; Print, OOH, promo material. TV Campaign / original scripts featuring Russian celebrities: 3 TVC / "Surprise", 2 TVCs featuring Russian and international celebrities / "Appeal", 1 TVC Trans-creation.
Agency: McCann Erickson Warsaw
Role: Freelance CD // Copy / Art