Stand Up To Cancer // Вместе против рака.
SU2C Full 360 Campaign development: Original TV campaign "Surprise | SU2C – 3 TV Commercials, featuring Russian celebrities; Print, OOH, promo material. Logo and slogan transcreation;
SU2C main campaign: 2 TVCs featuring Russian and international celebrities / "Appeal", 1 TVC Trans-creation.
Agency: McCann Erickson Warsaw
Role: Creative Director: Copy / Art || Creative Producer