OLGA ROZANOVA

Olga’s advertising career began in the newly opened Saatchi & Saatchi office in Moscow. Within a year, she was conjuring up campaigns for big names like Pepsi, Sprite, DHL, Hellmann’s, Knorr, and BAT. She soon took the helm of local and regional launch campaigns for P&G brands, proving her creative prowess.

After a brief spell at a budding agency (now Ogilvy), where she worked on projects for Rothmans and Coca-Cola, In the late 90s, Olga re-joined Saatchi & Saatchi, London, shaping UK and EMEA creative for Procter & Gamble with provocative work for Head & Shoulders and adapting campaigns for the Eastern European markets. She soon became CEEMEA Regional Creative Director, utilising her bilingual skills and cultural background.

Olga’s work for P&G shifted the brand's perception and set new benchmarks for production value with iconic UK and European campaigns such as “Stay Faithful” and “Fresh Air.” She created campaigns featuring stars like Salma Hayek, Courteney Cox, Melanie Sykes, and the Men In Black franchise.

Leading creative development across 32 CEEMEA offices, including Russia, Turkey, the Middle East, Israel, and South Africa, Olga launched more than 60 campaigns across the region, collecting Cannes Lions and EFFIEs along the way. In 2006, Olga was commissioned to write and direct a long-form educational documentary on best practices in beauty advertising, “One Reality,” which was used internationally to train new teams on both the agency and client sides (DVD available).

Parallel to her advertising triumphs, Olga pursued her passion for film, earning international recognition. In 2010-2011, she joined LOWE as Creative Director - International Clients. Her mission to relaunch Unilever brands in the Russia / CIS markets culminated in a standout Knorr campaign with the slogan “Real Taste, No Magic,” a witty jab that left competitor Maggi rather sour. She also secured the Raiffeisen Bank account for the agency and played a key role in LOWE's global rebranding.

Since 2011, Olga has been running her own commercial directors’ agency and production company in London, working across SE Asia, Europe, and the Middle East.

Olga's freelance consulting and creative work has benefited clients like MasterCard (McCann Poland), KFC (Mother, London), P&G, Unilever, and Google, amongst others.

More recently, she has focused increasingly on film and TV projects. A BAFTA Connect member and TFL Alumna, Olga has won various awards for her scriptwriting and direction.